GDPR Introduction for Marketers
GDPR Introduction for Marketers
Hosted by The Chartered Institute of Marketing (CIM) and delivered by the Head of iCompli, this is an essential course for anyone working in marketing.
GDPR requires a focus on accumulating and processing legally compliant personal data, enabling you to target an engaged customer base, with more personalised journeys. As this is likely to result in a higher return on investment, GDPR provides marketers with a game-changing opportunity.
This online, interactive course provides guidance on how to ensure your marketing strategy and campaigns are compliant with the GDPR. It takes an in-depth look at the key areas that will have a direct impact on marketing and the challenges that GDPR poses to the marketing list industry.
This is an essential course for anyone working in marketing.
This is an online course - sign up anytime
You don’t have to be a member of CIM to sign up for the course.
Click here for more information.
The key elements of GDPR that affect marketers and the opportunity it provides
Compliant opt-ins and opt-outs with everything you need to know around consent
Best practice email, text and direct mail campaigns and learn how to keep people subscribed
How to treat legacy contacts if you have relied on consent as their legal basis
What ‘legitimate interest’ means and what to do if you are not sure that legitimate interest applies to you
Whether to rely on consent or legitimate interests as your legal grounds for processing personal data
The challenges GDPR poses to the marketing list industry and what the risks are for buyers of marketing lists