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New data protection regulation gets an App!

The European Data Protection Regulation gets (EDPS) smartphone App The new General Data Protection Regulation gets a smartphone App to help you understand the proposed changes. To be fair, this one really is for the privacy professionals rather than most of our clients, but I do know some you are almost as fanatical as me. You know who you are. What has …

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Online medicine sales – Law says register and display Logo!

HEADLINE: From July 1st, 2015 online medicine sales to the public must be registered with MHRA and display an EU common logo on every page of the website offering medicines for sale. The basic message for online medicine sales is spelled out on the MHRA website, and states.. If you are based in the UK and offer medicines for sale to …

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Regulator targets OBA and ‘sensitive’ data

Overview Here’s another post to help digital marketers stay out of the cross-hairs. Canada’s Privacy Regulator, The Office of the Privacy Commissioner of Canada (OPC), has released a report this month (June 2015) highlighting the problems of developing advertising targets based on web browsing activity i.e. On line Behavioural Advertising (OBA). In particular, it highlights the use of sensitive personal …

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Segmentation, Personalisation and Privacy; immiscible ‘liquids’?

Dangerous regulatory currents There are some dangerous regulatory currents swirling around Europe at the moment that the forward thinking digital marketer should be aware of. They have in common something at the very heart of marketing; our unbridled desire to obtain intimate levels of personalisation. Personalisation which marketers believe will provide greater levels of engagement and propensity to purchase. So …

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NOW! is not the time to worry about overseas competition

I’m busy, what’s happened? UK Supreme court ruling re-affirms that for a claim of passing-off to succeed actual goodwill must be established within the territory and this goodwill necessarily involves the presence of customers in the UK. If an overseas business pursues you for a claim of passing-off, they must have UK customers, otherwise they will be very unlikely to succeed. …

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Law ‘ratchets up’ compliance for Privacy by Design

What’s happening? In the US (New Jersey), legislators are passing laws to restrict access to vehicle ‘black box’ data. The laws set out out who legally has access to the data and the penalties for (allowing) data tampering. Why is this important? It’s a clear message that regulators (US and elsewhere) are looking long and hard at the increasing frequency …

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New OFCOM rules, major impact on UK marketers

Heads up for the time-poor Rules for 08, 09 and 118 services are changing under the banner “UK Calling” From July 1st 2015 marketing must ‘prominently display’ the cost of the call broken down into its two constituent parts 1. the service charge and 2. the access charge If you advertise chargeable service/help line telephone number(s) you must act by July 1st! and the …

Welsh Police £160k Data Breach – ‘no brainer’

What Happened This week the ICO has fined the Welsh Police for losing a video recording which formed part of the evidence in a sexual abuse case. Despite the DVDs containing a graphic and disturbing account, the discs were unencrypted and left in a desk drawer. South Wales Police had no specific force-wide policy in place to deal with the safe storage …

Class action lawsuit for online behavioural advertising practices!

Shock Headline! Telecoms Company sued for $750 million for invasion of privacy for Online Behavioural Advertising Reality Check It’s true. It’s a Canadian lawsuit. Nothing has been decided or ruled upon yet. It is complex and it’s not just about OBA, cookies and advertising. But.. As with the recent Vidal-Hall Vs Google case, there’s clearly a growing sentiment that “enough is enough”, you …

Congratulations, you’ve won a prize!

That is if you knew that May 1st was the date that the amended CAP Sales Promotion Rules came in to force! ..and no I haven’t got any prizes, and yes that is a breach of the Rule :). The important bits: The rule changing is, the already quite long, Rule 8 of the CAP Code which deals with Sales …