HEADLINE: From July 1st, 2015 online medicine sales to the public must be registered with MHRA and display an EU common logo on every page of the website offering medicines for sale.
The basic message for online medicine sales is spelled out on the MHRA website, and states..
If you are based in the UK and offer medicines for sale to the public in the UK or in another European Economic Area (EEA) country via a website you must be registered with MHRA and be included in the MHRA’s list of UK registered online retail sellers.
You must display the EU common logo on the pages of the website that you use to offer the medicines and provide MHRA contact details and a link to the MHRA website.
If you’re a major drug retailer – you have this sorted right?? Mmm, had a quick look on Tesco’s online medicine sales and there was no sign of the required logo when I tried to buy some Ibuprofen. Illegal?
Not exactly; the MHRA is taking a pragmatic approach..
“While the legislation comes into force on 1 July 2015, MHRA is taking a pragmatic approach to implementing the logo and is supporting sellers as they work to meet the new legislative requirements. MHRA has 90 days to process applications to be on the register so there may be a period of time between MHRA receiving the application and the seller displaying the logo. We would not expect sellers to stop trading during that period, as long as they have submitted an application to MHRA”.
KEY MESSAGE: Submit your application ASAP if you are selling medicines on line. It’s free and the website you need is here.
Oh, and don’t think this doesn’t apply to you if you sell ‘borderline products’.
A medicinal product i.e. one requiring registration, is:
1. any substance or combination of substances presented as having properties of preventing or treating disease in human beings
2. any substance or combination of substances that may be used by or administered to human beings with a view to restoring, correcting or modifying a physiological function by exerting a pharmacological, immunological or metabolic action, or making a medical diagnosis.
That’s a description which could include cosmetics, food products, including, in particular, food supplements and herbal products.
Happy marketing compliance..